Tag Archives: marketing

Happy Chinese New Year from Nestle !

Posted on February 19, 2015 by Joanna Chan

新年快樂! My aunt told me a few days ago that she felt a line needed to be drawn at my proposal to make guacamole for Sunday’s Chinese New Year dinner. Orange-flavoured KitKats however, will be on the dessert menu, thanks to … Continue reading →

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Is Lululemon Changing Its Marketing Strategy?

Posted on February 5, 2015 by Joanna Chan

In strategy courses we are often asked the following question: What are some companies that changed the industry? The top three companies that come to mind are Southwest Airlines, Apple, and Lululemon. With two of the same Lulu sweaters (but … Continue reading →

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This Season of Endless Discounts – Canadian Retail Market Indicators

Posted on December 24, 2014 by Joanna Chan

This eholiday season has been overwhelming. I feel that my phone has been kicked into overdrive, it is constantly vibrating to let me know that Canadian retailers are offering ridiculously large discounts. Of these retailers, the most relevant to me … Continue reading →

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During a market research class last semester my prof shared the basis of a project she had worked on. She revealed that for one project a lab created  mock grocery store shelves and invited participants to test displays. This particular … Continue reading →

Posted on March 5, 2014 by Joanna Chan | Leave a comment

The closest grocery store to my just-past-downtown-but-is-it-really-midtown apartment is the Air Miles-accepting Metro. With that being said, the iconic blue card of this reward program has a permanent home inside my chunky black and grey wallet. He seems to like … Continue reading →

Posted on November 3, 2013 by Joanna Chan | Leave a comment

The Power of Leafs Nation Association & Social Media

Posted on October 18, 2013 by Joanna Chan

In one Toronto blue and white jersey he holds claim to the number 29. Last night he encountered the 82. One minute he was packing in carbs at the Noodle Bowl on Bloor St W, the next minute he was … Continue reading →

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#yoloaladdin

Posted on May 6, 2013 by Joanna Chan

A friend of mine posted a buzzfeed link a week or so ago. I was then introduced to a Saudi prince, Prince Fahad al Saud to be more specific. To be honest my first impression of the Prince was one of disbelief. I just … Continue reading →

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